Care Radio has been designed to harness the public’s empathy and provide individuals, business and organisations with the opportunity to support the nation’s carers. The audience for Care Radio is primarily of carers: that is staff working in the NHS and in care environments as well as millions of unpaid carers, who face huge physical & emotional challenges whilst caring for others with often limited resources and the ensuing emotional stress and pressure in providing quality care with high anxiety. This is a huge cohort of just over nine million people.