Lay of the Brand

29 - B2B Influencer Marketing with Carter Hostelley, LeadTail

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

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29 - B2B Influencer Marketing with Carter Hostelley, LeadTail

Wed, 21 Feb 2024
28 - 2024 B2B Media Outlook with Sam Whitmore

Wed, 24 Jan 2024
27 - The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group

Thu, 09 Nov 2023
26 - Marketing to healthcare CIOs — our 2022 survey results

Tue, 31 Jan 2023
25 - 2023 predictions for marketing and PR with Microsoft and Merritt Group

Thu, 05 Jan 2023
24 - Take control of your personal brand

Thu, 15 Sep 2022
23 - B2B marketing in the metaverse

Thu, 17 Mar 2022
22 - Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate Tong

Fri, 04 Feb 2022
21 - Creating valuable B2G content for ABM with Aaron Heffron and Courtney Hastings

Thu, 18 Nov 2021
20 - EdTech: Adapt and evolve your marketing with Laura Sullivan, Presence Learning

Wed, 20 Oct 2021
19 - The value of account-based marketing (ABM) for the federal government with Aaron Heffron, Market Connections

Wed, 29 Sep 2021
18 - Aligning marketing and sales for B2G ABM and DBM

Tue, 15 Jun 2021
17 - B2G ABM prospecting with Mark Amtower

Tue, 18 May 2021
16 - Diversity, Equity and Inclusion (DE&I)

Wed, 24 Feb 2021
15 - Do newswires have a future?

Fri, 18 Dec 2020
14 - How to market to CISOs with 7-Eleven & T.E.N.

Tue, 10 Nov 2020
13 - Virtual event speaking: Land the gig, make it unforgettable

Tue, 13 Oct 2020
12 - How to land funding in today’s environment w/ S3 Ventures’ Eric Engineer

Mon, 14 Sep 2020
11 - CMO insights: Strategies for getting back to business part 2

Wed, 24 Jun 2020
10 - CMO insights: Strategies for getting back to business part 1

Wed, 24 Jun 2020
9 - CMO roundtable: How to maximize and prioritize your marketing budget with Matt Howard, CMO of Sonatype and Stephen McCarney, VP of Marketing at OPAQ

Tue, 17 Dec 2019
8 - The art of marketing in B2G: Content is key–with Allan Rubin, CMO of ORock Technologies

Tue, 12 Nov 2019
7 - The top digital marketing essentials to stay relevant w/ Merritt Group's Pasha Irshad

Tue, 10 Sep 2019
6 - Storytelling in the tech industry: Do's & don'ts - GMU panel w/ NPR's Jack Speer; Microsoft's Tonya Neff Klause; and Merritt Group's Shahed Ahmed

Thu, 22 Aug 2019
5 - The evolution of performance marketing in tech w/ Merritt Group's Sr. Marketing Project Manager, Abigail Bracy

Mon, 29 Jul 2019
4 - How to create an agile brand w/ Greg Kihlström, Host of Agile World Podcast

Mon, 10 Jun 2019
3 - Building positive brand perception in the tech industry w/ GMU Comms Professor, Sergei Samoilenko

Mon, 10 Jun 2019
2 - Reputation management in the tech industry: Panel w/ NPR's Jack Speer, Microsoft's Tonya Klause and Merritt Group's Senior VP Shahed Ahmed

Mon, 10 Jun 2019
1 - Branding your company amid industry disruption w/ Amber Allman, VP of Corporate Comms at Gannett

Mon, 10 Jun 2019

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