VMC PLANET RADIO shall also focus on all social ills such as problems of social education, unemployment, poverty, lack of entertainment, tribalism, racism and abuse of human rights in communities within its broadcasting footprint. VMC PLANET RADIO shall also apply affirmative action policies to redress the historic imbalances. VMC PLANET RADIO shall air material in a comprehensive, balanced, articulate context, while actively promoting local content and development. VMC PLANET RADIO shall not broadcast any material that promotes hatred, or discrimination against an individual or a group on the basis of race, sex, age mental or physical ability or sexual orientation. Such materials will only be aired within the context of more significant issues and only when their use is necessary to the listeners’ understanding of the issues. VMC PLANET RADIO shall not broadcast any material that promotes hatred, or discrimination against an individual or a group on the basis of race, sex, age mental or physical ability or sexual orientation. Such materials will only be aired within the context of more significant issues and only when their use is necessary to the listeners’ understanding of the issues. VMC PLANET RADIO pledge to practice equal treatment to all people within and outside its broadcasting footprint in terms of program participation; however the programming department reserves the editorial rights. VMC PLANET RADIO shall be apolitical in nature and refrain its involvement from any individual or party whom it believes promotes hatred, or discrimination against an individual or a group or class of individuals on the basis of race, religion, nationality or ethnic origin, hue or colour, sex, age, mental or physical abilities or sexual orientation.