Pulse FM is an urban and cosmopolitan radio station with a cross-over appeal between the African and white communities. The station broadcasts a mixed blend of local and international music with an urban flavour; and caters for various other genres, particularly current pop hits, house music and R&B to get its listeners to go through the day fully entertained and happy. In the main, Pulse FM provides advertising opportunities, and it is a platform for local and national businesses to showcase their products and services mainly the Rustenburgers and of course everyone else in the country who is an audience to the radio station via our digital footprint. Pulse FM offers 70% music and 30% talk content. This means that the station is mainly music-driven with snippets of current news (traffic and weather updates included), and light on-air discussions. There is no radio station in Rustenburg that broadcasts the latest pop hits; neither is there a radio station in Rustenburg that caters and broadcast for the multicultural communities of the Platinum city. That gives Pulse FM the competitive urge over other radio services in Rustenburg. As a pop music radio station, Pulse FM 92 9 prides itself with being the only radio station in Rustenburg that playlists Afrikaans music on its daily programming and caters for the Afrikaans market which was neglected for much too long by existing broadcasters in the Region. Pulse FM 92.9 is indeed Rustenburg's No.1 And Only Pop Music Radio Station.