Chicago Defender NEW CHICAGO LAND RADIO STATION 106.9FM PULSE PROMISES TO BE THE PEOPLE’S STATION DELIVERING A ONE STOP SHOP FOR ALL GENRES OF MUSIC AND ENTERTAINMENT CONTENT IN A WAY THAT’S FRESH AND SAUCY Chicago has long been known for its radio stations and talent. On Friday, Sept. 13, history will be made with the kick-off of 106.9FM The Pulse Chicago, a new, fresh, and edgy take on traditional radio. This station promises to deliver musical content that its audience, “the People”, want to hear. Everything from Gospel to R&B, to Rock & Roll, Country and more…will be played on the same station, catering to the varying tastes of residents in Chicago and its suburbs which is something that has never been done before. The parent company of 106.9FM, WBOU Communications, began its radio station April 1991 in Milwaukee, Wisconsin with Mr. Lyle Shumpert (station owner) and his first engineer, Mr. Sonny Robertson. Before there was podcast and syndication, Mr. Shumpert and Mr. Robertson started the remote radio system in the City of Milwaukee, Wisconsin. With three other stations currently under the WBOU umbrella, including 101.5 FM the Pulse of Milwaukee; and with a steadily growing fan base of listeners, the excitement is building with this Chicago expansion. Both 101.5 FM and 106.9 FM are syndicated, BMI/ASCAP This station appeals to your musical taste buds; plays all genre of music with the focus on independent/underground. Each radio personality will bring their swag and untainted energy, which brings a bold “flavor” making it SAUCY! The 106.9FM station kick off in the historic Chicago-Bronzeville Community Special guests and leaders within Chicago’s music, entertainment, civic, business, and faith communities are scheduled to appear. In April of 1991, Lyle Shumpert transformed his living room into the first location for the WBOU radio station. 102.5 WBOU started touring with the gospel show known as the the Brothers Of Unity Gospel Show. With Sonny Robertson by his side (his first engineer), they revolutionize radio play in the city of Milwaukee. This past weekend they celebrated a huge milestone. Chicago Illinois on Saturday August 10th, had its annual Bud Billiken parade celebrating its 90th year! The parade serves as unifies for the African American Community that sees over 500,000 attendees. Marching in the parade for its first year is none other than WBOU 106.9, the sister station to WBOU Milwaukee which is now 101.5fm. In attendance was Lyle Shumpert as well as the entire cast of the new Bronzeville station, including the host of WBOU hit Saturday show Marrika Rodgers of the Living Well W Marrika Show. The parade expanded to what seemed like 50 miles, as representatives form the cities top African American businesses paraded with pride. Congratulations to the entire WBOU staff!