Nudge

314 - Why this man spent 3 years driving to Australia

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

More episodes

314 - Why this man spent 3 years driving to Australia

Mon, 05 Oct 2026
313 - Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

Mon, 28 Sep 2026
312 - The huge restaurant chains masquerading as independents

Mon, 21 Sep 2026
311 - I tested Rory Sutherland’s business advice

Mon, 14 Sep 2026
310 - The worst mistake to make on Dragon’s Den / Shark Tank

Mon, 07 Sep 2026
309 - Are metrics controlling your life?

Mon, 31 Aug 2026
308 - The mental tricks used to break the 2-hour marathon

Mon, 24 Aug 2026
307 - How much should you reveal to your co-workers

Mon, 17 Aug 2026
306 - Katy Milkman: “Here’s how to make exercise fun”

Mon, 10 Aug 2026
305 - Why fear won’t always persuade

Mon, 03 Aug 2026
304 - How these two marketers manipulate your music taste

Mon, 27 Jul 2026
303 - Can balsamic vinegar make beer better?

Mon, 20 Jul 2026
302 - 88 out of 90 people fall for this bias. Do you?

Mon, 13 Jul 2026
301 - Will the UK’s social media ban backfire?

Mon, 06 Jul 2026
300 - Katy Milkman: Learn how to change habits in 39 minutes

Mon, 29 Jun 2026
299 - Were the 2018 Gatwick drones real?

Mon, 22 Jun 2026
298 - Do broken windows cause crime?

Mon, 15 Jun 2026
297 - “How we used nudges reach £12 billion in sales” Octopus Energy's Pete Miller

Mon, 08 Jun 2026
296 - Enhanced Games: Did the $320m marketing stunt backfire?

Mon, 01 Jun 2026
295 - What makes a good logo?

Mon, 25 May 2026
294 - How peer pressure built a $5 billion fitness revolution

Mon, 18 May 2026
293 - Prof Wiseman: “My (Failed) Search for the World's Funniest Joke”

Mon, 11 May 2026
292 - Why willpower alone doesn’t work

Mon, 04 May 2026
291 - Prof Wiseman: “This is how you spot a liar”

Mon, 27 Apr 2026
290 - Nir Eyal “Why These £39 Placebo Pills Actually Work”

Mon, 20 Apr 2026
289 - What the World’s ‘Best Chat-Up Line’ Reveals About Human Psychology

Mon, 13 Apr 2026
288 - Learn psychological pricing in 24 minutes

Mon, 06 Apr 2026
287 - Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant

Mon, 30 Mar 2026
286 - How this fraudster sold fake Scottish tea to the rich & famous

Mon, 23 Mar 2026
285 - Will Guidara: “Here’s how I built the world’s #1 restaurant"

Mon, 16 Mar 2026
284 - Can this “magic” number change your behaviour?

Mon, 09 Mar 2026
283 - Are we all just status-seeking monkeys?

Mon, 02 Mar 2026
282 - “These two words increased sales by 18%.” Robert Cialdini

Mon, 23 Feb 2026
281 - When you can’t stop seeing the thing you’ve just discovered

Mon, 16 Feb 2026
280 - The Psych-Trick Behind One of the Decade’s Fastest Growing Orgs

Mon, 09 Feb 2026
279 - Real-world examples of cognitive biases

Mon, 02 Feb 2026
278 - “This common pricing strategy is completely wrong!” Robert Cialdini

Mon, 26 Jan 2026
277 - Robert Cialdini: “This study on 6,700 websites proved my principle!”

Mon, 19 Jan 2026
276 - The Secret Behind KFC’s Success

Mon, 12 Jan 2026
275 - Why is it so hard to say no?

Mon, 05 Jan 2026
274 - The top 9 tips from 55 Nudge episodes in 2025

Mon, 29 Dec 2025
273 - The nudge that persuaded Aussies to stop speeding

Mon, 22 Dec 2025
272 - Don’t listen to this podcast

Mon, 15 Dec 2025
271 - Why We’re Irrationally Loyal to Amazon Prime

Mon, 08 Dec 2025
270 - Robert Cialdini: "Everyone Should Memorise This Persuasion Principle"

Mon, 01 Dec 2025
269 - Why Everyone’s Suddenly Drinking Aperol Spritz

Mon, 24 Nov 2025
268 - Five science-backed tips to become a better leader

Mon, 17 Nov 2025
267 - What Marge Simpson Can Teach You About Leadership

Mon, 10 Nov 2025
266 - Are leaders born or are they made?

Mon, 03 Nov 2025
265 - How did Guinness become Britain’s most popular pint?

Mon, 27 Oct 2025

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