KBIG or 104.3 MYfm is an adult contemporary radio station based in Los Angeles, California.

104.3 MYfm is the variety from LA, the station broadcasts a variety of music, news, and information to keep its listeners always updated and in a good mood.

The station aims to provide “More Variety. More Music” to its listeners.

Main Programs

• Valentine in the Morning
• MY LA Community
• Love Is On The Air
• MY Music Challenge
• Valentine’s Battle of Sexes
• Pop Crush
• Kari Steele

Main Hosts

• Valentine
• Lisa Foxx
• Dave Styles
• Mario
• Shelley Wade
• Kevin Manno
• Billy Bush